Leading tourism company from Rostock with 15,600 employees from 60 countries.

Project Type
Travel Platform
2018 to 2019

Role of Homo Digitalis

  • Development of the new AIDA website - new search & booking portal

  • Management of the development team according to the lean management approach

  • Creation of testing stories and scenarios according to Cucumber (BDD)

  • Conception of tests and management of crowdtest providers

  • Test automation with Selenium, test documentation, error and test reports

  • Implementation of GA and GTM for KPI tracking

  • A/B testing with Optimizely to verify UX theses

  • Development of a testing process with compliance relevant documentation

  • Product ownership for tracking & chat features


The booking section - with 2,000,000 regular users - needed to be optimised. This required an agile project manager and product owner with experience in sophisticated crowd testing.


Testing of the changes through extensive technical as well as UX testing. Consistent validation of the results before go-live.


Thanks to the successful UX tests, AIDA was able to achieve significant increases in sales after just a few weeks.